We are not allowed to disclose a lot about this client, other than the stats you can see below.
This is business is in a highly competitive medical field with a high entry level, high monthly turnover costs and a very slow (and painful) cashflow due to the process of collecting insurance money.
The average ROI/lead for this client is $1,750.
We started working with them at the beginning of 2019. When we started, they had a cost of $1,458/lead. Besides some other unaccounted costs (like a sales people commissions). They were barely surviving as the monthly overhead costs were over $50,000/month.
2019 -> We increased their lead numbers by 800% and reduced the cost per lead to $951.51/lead. Though we could have cut it even more, we decided it was a numbers game for this client. They had 8X more leads to work with. And because the quality stayed the same, the conversion rate has stayed the same.
2020 -> Because of the Pandemic and the couple of months of lockdown, we couldn't reach our $650/lead target. Despite that, we still managed an almost 25% reduction in cost per lead ($760.97/lead), while maintaining the same number of leads, and the same conversion rate.
2021 (as of August) -> We increased the lead numbers by 65% and we are on target to hit an expected cost of $630/lead.
Looking back at our progress with this client, we tripled their profits. And there's still a lot of room for improvement, thus we're not stopping here.
Initially, they were making a net profit of $292/lead.
As of 2020, they were making a net profit of about $990/lead.
And we expect them to make a net profit of over $1,100/lead in 2021.